I’m a huge fan of Biba and love what the brand embodied in the Sixties and Seventies – offering fashionable yet affordable clothes, glamour for the masses. Now three decades later and in a very different world of fashion retail, Biba is relaunching with a new collection exclusive to House of Fraser (available from 9 September).
Sadly, to me their collection is a huge failure. Rather than revisiting the brand’s heritage and rich history of prints and designs, they have come up with a WAG-tastic, cheap-looking range of crystal-embroidered jeans and animal print dresses that are neither fashionable nor worth the £50 – £400 they retail at.
It seems that if you do want to have a piece of iconic Biba design, vintage is still the only way to go.